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	<title>Comments on: Seth&#8217;s Blog: Quality, scale and the regular kind</title>
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	<description>lean, six-sigma &#38; quality</description>
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		<title>By: shaun sayers</title>
		<link>http://learnsigma.com/seths-blog-quality-scale-and-the-regular-kind/comment-page-1/#comment-4312</link>
		<dc:creator>shaun sayers</dc:creator>
		<pubDate>Sat, 25 Jul 2009 16:50:10 +0000</pubDate>
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		<description>I recently read Seth Godin&#039;s book &quot;The Dip&quot;. He really does have a way of summarising the emotions and dynamics of business in an accessible way. The Dip only has about 70 small pages, but you could argue that a single point made strongly and succinctly is more effective than lots of points strung and to end in a more comprehensive text that leaves you wondering what you&#039;re supposed to think 
 
I work in quality, as you know, but unlike a lot of my peers I am not an engineer by background. Consequently I have little interest in those quality things that seem to obsess engineers. That&#039;s not to say that I don&#039;t think that engineers don&#039;t play an important role, just that they come into their own, in my opinion, in the middle part of the process. They make things possible and they make things happen. As a rule I&#039;m happier if they are kept well clear of customer facing parts of the process (front end and tail end) as they tend to yearn for predictability, a predictability that the customer is not always willing to provide. Strategy, sales, marketing and customer relationship management are as critical to business success as conformity and durability, but they rely in no small measure on the mastery of psychology 
 
Anyway. In the post you linked to Seth Godin says there are two kinds of quality and my point, I think, is that I fully agree with him </description>
		<content:encoded><![CDATA[<p>I recently read Seth Godin&#039;s book &quot;The Dip&quot;. He really does have a way of summarising the emotions and dynamics of business in an accessible way. The Dip only has about 70 small pages, but you could argue that a single point made strongly and succinctly is more effective than lots of points strung and to end in a more comprehensive text that leaves you wondering what you&#039;re supposed to think </p>
<p>I work in quality, as you know, but unlike a lot of my peers I am not an engineer by background. Consequently I have little interest in those quality things that seem to obsess engineers. That&#039;s not to say that I don&#039;t think that engineers don&#039;t play an important role, just that they come into their own, in my opinion, in the middle part of the process. They make things possible and they make things happen. As a rule I&#039;m happier if they are kept well clear of customer facing parts of the process (front end and tail end) as they tend to yearn for predictability, a predictability that the customer is not always willing to provide. Strategy, sales, marketing and customer relationship management are as critical to business success as conformity and durability, but they rely in no small measure on the mastery of psychology </p>
<p>Anyway. In the post you linked to Seth Godin says there are two kinds of quality and my point, I think, is that I fully agree with him</p>
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